Average order value (AOV) has increased 20% to 30% under Kozlowski’s leadership as customers order “more premium, more customization,” she said. The FactSet consensus was for a loss of 89 cents per share and revenue of $124.3 million.Īverage revenue per customer reached $330, a 25% increase from 2019’s second quarter. Net revenue decreased 5% year-over-year to $124 million.

Its guidance ahead of the quarter called for a loss no greater than $7 million. The first three months of the year are the biggest in terms of sales because “people will take up a new habit, and people are trying new things like healthy eating.” The company has 375,000 active customers, after reporting a decline of 16,000 in the quarter, which it attributed to those seasonal fluctuations.īlue Apron (ticker: APRN) reported a second-quarter net loss of $18.6 million, or a diluted loss per share of 98 cents, and an adjusted earnings before interest, taxes, depreciation, and amortization (Ebitda) loss of $3.5 million. Kozlowski, who took the helm in 2019, described the seasonality of the meal-kit industry: “People flow out of meal kits during the summer months, in particular, when people are traveling or maybe doing more grilling outdoors.”

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